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Vacant Territory Coverage

Keeping sales and communication
flowing at critical times.



SITUATION

A leading global pharmaceutical company specializing in dermatology and critical care coverage was faced with a suddenly unexpected vacant territory comprised of nearly 150 targets. Due to the promotional sensitivity of this product, our client did not want the territory to go uncovered during the unexpected vacancy.

SOLUTION

With Technekes' RepOnCall, the client was able to put a an experienced representative with a proven track record and drug class expertise into place within 24 hours. Calls began one business day later, not only to maintain the coverage, but to explain the unexpected situation. An entire round of calls was completed within the first week.

RESULTS

Once a new field rep was in place, Technekes' RepOnCall eased the transition by delivering leads, confirming appointments and even providing detailed, written directions to appointments. The HCPs within this territory were welcoming and appreciative of the virtual support during the transition time.