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White Space Coverage

Extending reach and growing the business.



SITUATION

In the face of almost imperceptible market share (less than 1%) and several well-established competitors, the pharmaceutical manufacturer of a unique topical hormone replacement therapy (HRT) sought to extend the reach and frequency of their 51-person sales team into white space territory.

SOLUTION

With Technekes' RepOnCall, experienced women's healthcare representatives via Technekes' RepOnCall, reached out to nearly 1,800 healthcare providers, focusing primarily on mid-level prescribers, including nurse practitioners and physicians assistants. (Typically a target list of this size would require 15 field Reps, while Technekes ran this program with 3 virtual RepOnCall Reps.)

RESULTS

Three months after implementing Technekes' RepOnCall, RepOnCall excelled where other sales efforts to this whitespace segment had failed or remained flat. RepOnCall exceeded expectations and significantly grew the business quickly becoming the second highest performing geography out of 52 territories.